Opel Zafira Launch Campaign

Drypers Wee Wee DRY - The #1 Choice of Mums

Interactive Shelf Vision Banner: Mothers could flip the animals around to reveal their names. This serves as an educational tool for parents who shop with their children and builds on Drypers' brand proposition, "Good Quality, Good Value."

Event at Marina Square

Bus

Robinsons Expo Sale

To publicise Robinsons’ first Expo Sale in an interesting manner without damaging the value of the brand, we went for a retro fun theme. The campaign was executed in in press, radio, and outdoor advertising. Directional signs were also put up around Expo to direct shoppers to the hall, bringing the event to life memorably. The sale was a resounding success, with sales figures far exceeding expectations.

Robinsons 150th Anniversary Campaign

For Robinsons' grand anniversary in 2009, we created a memorable campaign that brought the retailer's rich history to life.

Teaser Ad

Press Ads

Store Display

Interactive Calendar: This premium was given away with every purchase of $200 and above.

Wildly popular with Robinsons' customers, it was snapped up in weeks.

Product Brochure

SingTel INQ Mini 3G

Pepsi Refresh Your World

Pepsi has a new can design. With the same great taste. This campaign was launched in Christmas 2009 and continued through to the New Year 2010 and Chinese New Year with different thematic looks.

Pepsi World Cup 2010

Panasonic Sink

The Panasonic Toughbook has a unique drainage system that drains water away from the bottom of the laptop. To demonstrate this feature in an interesting and effective way, waterproof stickers of the laptop were placed in restroom sinks at an I.T fair. Visitors will see the tap water "drained away" harmlessly by the Toughbook, thus reinforcing this quality.