Tuesday, July 20, 2010
Monday, July 19, 2010
To publicise Robinsons’ first Expo Sale in an interesting manner without damaging the value of the brand, we went for a retro fun theme. The campaign was executed in in press, radio, and outdoor advertising. Directional signs were also put up around Expo to direct shoppers to the hall, bringing the event to life memorably. The sale was a resounding success, with sales figures far exceeding expectations.