Monday, July 19, 2010

SingTel mio TV Guide

Some improvements we made to the TV Guide: the design was given an overhaul to look sleeker, a massive dose of personality was injected into the writing to engage readers, and informative content write-ups on movies and sports were provided to generate interest in the programmes. Our 1st issue was launched in May 2010. Our competitors played catch-up a month later.

Click to enlarge.

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